UNHATE… UNITED COLORS OF BENETTON

UNHATE… What a wonderful world it would be.

I was lying on my bed last night with a tub of Nuttella, not really paying attention to the Afrikaans news, as one does, when suddenly an image of two men kissing caught my attention. Living in Cape Town, that is not an unusual sight, so that is not really what caught my attention, the two men however did… There, all over the screen was an image of the US President Barak Obama kissing Hu Jintao, the Paramount Leader of the People’s Republic of China.

The news reader was talking about the new, super controversial advertising campaign by United Colors of Benetton, known for their stirring campaigns.

The opening quote of a press release from 16 November starts with the words “Hatred is never appeased by hatred in this world. By non-hatred alone is hatred appeased.” from the Sutta Pitaka. The Basket of Suttas, Sutta Pitaka, contains over 10,000 suttas (teachings) of the Buddha or in some cases, his most authoritative disciples. I think this quote describes best what we should all try to focus on, from getting angry in traffic right through to our religious and political persuasions.

With its new worldwide communication campaign United Colors of Benetton invites the leaders and citizens of the world to combat the “culture of hatred” by creating the UNHATE Foundation.

Here are some more of these hilarious, thought provoking images they are using in their campaign.

President of the Palestinian National Authority – Prime Minister of Israel

Chancellor of Germany – President of France.

I would have to say, tongue in cheek of course, that the above image is not completely implausible…

President of the USA – President of Venezuela

Supreme Leader of North Korea – President of South Korea

And then the last one, I think is quite funny…

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4 thoughts on “UNHATE… UNITED COLORS OF BENETTON

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